Uncommon Beauty by Kristin Cavallari debuted on May 13th, 2021, following over a year of intensive product development, content and marketing strategy, and branding finalization. Throughout this journey, I was involved in various aspects, from graphic design, model casting and crafting detailed shot lists for two extensive shoot days to providing on-set direction.

Furthermore, I assumed responsibility for curating image and video materials for website, social media, print, and advertising placements following the campaign shoots. Collaborating closely with our PR team, I ensured the provision of essential assets for articles, magazine spreads, and influencer marketing initiatives.

Art Direction and Prop Styling: Peyton Moser
Photography + Videography: Dennis Leupold, Peyton Moser
Graphic Designer: Emily Becker, Peyton Moser
Marketing Strategy: Claire McLaughlin
Copywriter: Kristina Francis