The Uncommon James Vermeil collection represents a sophisticated iteration of the already thriving affordable jewelry line. Our objective was to infuse a sense of luxury into both the collection and its launch, mirroring the inherent luxuriousness of the products themselves.

Throughout the process of crafting mood boards and establishing direction, I collaborated with a photographer whose aesthetic resonated with our vision. Together, we coordinated styling, model selection, location scouting, and artistic direction for all design and promotional materials. Following the campaign, I made image selections for all platforms including website, social media, and advertisements.

Art Direction: Peyton Moser
Photographer: Michaela Halse
Graphic Designer: Emily Becker + Peyton Moser
Copywriter: Kristina Francis